Privacy policy

This Privacy Policy describes how Melvin Jewelers USA LLC, doing business as Melvin Joyeria ("we", "us", or "our"), collects, uses, and discloses your personal information when you visit or make a purchase from our website.

CONTACT INFORMATION
If you have any questions about this Privacy Policy or our data practices, you may contact us at:

Melvin Jewelers USA LLC
2412 University Ave
Bronx, NY 10468
United States
Email: info@melvinjoyeria.com
Phone: (347) 513-0982 / (347) 257-3332

INFORMATION WE COLLECT
When you visit our website, we automatically collect certain information about your device, including:
• Web browser type
• IP address
• Time zone
• Cookies and tracking data
• Pages viewed and interaction data

When you place an order, we collect:
• Name
• Billing address
• Shipping address
• Email address
• Phone number
• Payment information
• Order details

We may also collect information if you contact us for customer support.

HOW WE USE YOUR INFORMATION
We use your personal information to:
• Process and fulfill orders
• Provide shipping and delivery
• Communicate with you
• Prevent fraud and screen transactions
• Improve website performance
• Comply with legal obligations

We may use fraud prevention tools and automated risk analysis systems to protect against unauthorized transactions.

SHARING YOUR INFORMATION
We share information with service providers necessary to operate our business, including:
• Shopify (our e-commerce platform)
• Payment processors
• Shipping carriers (including FedEx)
• Fraud prevention providers
• Our text-messaging provider (only to deliver our text messages)

We may also disclose information if required by law or to protect our legal rights.

DATA RETENTION
We retain order and transaction information for our records unless and until you request deletion, subject to legal and tax recordkeeping requirements.

COOKIES
We use cookies and similar technologies to:
• Maintain secure sessions
• Enable checkout functionality
• Improve website performance
• Analyze site usage

You may control cookie preferences through your browser settings. Disabling cookies may impact website functionality.

YOUR RIGHTS
Depending on your location, you may have the right to:
• Access your personal information
• Request correction of inaccurate information
• Request deletion of your information
• Object to certain processing activities

To exercise these rights, contact us at info@melvinjoyeria.com.

DATA SECURITY
We implement reasonable technical and organizational measures to protect your personal information from unauthorized access, misuse, or disclosure. However, no internet transmission is completely secure.

TEXT MESSAGES (SMS)
Text messages are sent by Melvin Joyeria (Melvin Jewelers USA LLC). If you give us your mobile number for an order, repair, mail-in or other request, we may text you about that request. We send marketing texts (offers, new arrivals, review requests) only if you agreed to receive them, by checking the box on our website, telling us in one of our stores, or texting JOIN to our number. Agreeing is never a condition of purchase. You will receive up to 8 marketing messages per month. Message and data rates may apply. Reply STOP (or PARA, ALTO, CANCELAR) at any time to stop all texts, and HELP (or AYUDA) for help, or call (347) 513-0982. We keep a record of when and how you agreed or opted out.

We do not sell, rent or share your mobile number or your text-messaging consent with third parties or affiliates for their marketing or promotional purposes. Your number and consent are shared only with the text-messaging provider that delivers our messages, and only for that purpose.

AI ASSISTANTS
Some of our replies to text messages and Instagram messages and comments, and some of our marketing messages, are written by AI assistants that work for Melvin Joyeria. Each one introduces itself by name and tells you it is an AI; they never claim to be a person. Our staff can read every conversation and take over at any time; just ask to talk to a person. Your messages are processed by our AI service providers only to write those replies.

CHANGES TO THIS POLICY
We may update this Privacy Policy periodically to reflect operational, legal, or regulatory changes. Updates will be posted on this page.

LAST UPDATED
October 28th 2026